Challenge
Knightec, Scania, and Granitor are uniting to create an inclusive and sustainable tech future. By addressing the tech skills shortage, they've launched Let's Uptech - the Nordic region's largest school-industry partnership to inspire and develop young people into tech. During my time at Habitat Creative Agency, I was given the task to create the visual identity for this new school collaboration.
Insight
Collaboration, diversity and tech are the lead words: In this new initiative Knightec, Scania, and Granitor are working together to create new opportunities and build a new future. They want to create change, to be a breeding ground for innovation and creativity, and at the same time contribute to a society permeated by diversity and integration. Through industry collarobation and hands-on experiences Let’s Uptech sparks interest, promotes diversity, and fosters innovation.
Solution
The pictograms, developed based on keywords from the business, are the building blocks of the visual identity. Their ever changing expression as a concept represent diversity, change and creativity – The cornerstones of the brand.
Pictograms
The pictograms, developed based on keywords from the business, are the building blocks of the visual identity. Their ever changing expression as a concept represent diversity, change and creativity – The core of the brand.