Hi there!

I'm Michaela – a graphic designer from south of Sweden, former National Team sport shooter, cat mom and criminal series bencher. Right now, between renovating my apartment and feeding my two constant hungry cats, I'm working with the team at 4GM in Brooklyn, NY.

Vibe with me about

In numbers

I've done a large variety of projects and work. here's an overview.
100+

Projects done

40+

Clients

4+

Years of work experience

5

Swedish Records
(Sportshooting)

Experience

Education

Services

Branding &
Visual identity

Branding is how I found my way in to this work and why I stayed. I love creating concepts and telling stories of a service or product with branding. It’s like a fingerprint, unique and tells your story! It's the personality, style and character that sets your biz apart from the rest.

What I do:
- Brand Strategy
- Workshops
- Naming
- Visual Identity
- Logo Design
- Art Direction
- Style Guide
- Brand Application

Illustration
& Animation

Illustration and animation is a way to bring your brand to life in a fun and unique way. It's a tool in the toolbox to make your brand more interesting and engaging.

What I do:
- 2D-Illustrations
- 2D-Graphics
- Digital Illustration
- Iconography
- Custom lettering
- UI Animation
- 2D-Animation
- Motion design

Digital, web-
& UX/UI-Design

One of the most important places for your brand to live is on the world wide web. Your website is where your brand is fully allowed to live in it's own world, that's why I love webdesign. It's also a place where interactivity and animation can play a huge part.

What I do:
- Wireframing
- Prototyping
- Web Design
- App Design
- UX/UI-Design
- User Testing
- Figma
- Webflow Development

Print & Editorial

Contradictory to what many think - print is not dead! Even though your web is one of the most important parts for your brand, you'll probablly need some print materials. I can help with that too.

What I do:
- Graphic Design
- Print Materials
- Flyer & Brochures
- Poster design
- Business card & stationary
- SoMe Content & templates
- Editorial Design
- Packaging Design
- Advertising

Passion

A keen eye for details.
As a former sport shooter in the Swedish National team, I have a keen eye for details and a tireless desire to improve. My passion lies in creating visual identity systems and telling stories through design. I love everything related to visual design – branding and typography as well as mobile & web projects.