I’m Michaela Arvidsson, a multidisciplinary Designer from south of Sweden, currently studying at Berghs SoC in Stockholm. My passion lies in creating visual identity systems and telling stories through design. I love everything related to visual design – branding, typography and illustration as well as mobile & web projects. As a former sport shooter in the Swedish National team, I have a keen eye for details and a tireless desire to improve.
Today it's not enough just to create a strong logo or a good looking website. Every moment when your audience comes into contact with your brand should be built around a unique positioning. And that's only possible if you first consider how your product or service really works.
- Brand Strategy
- Visual Identity
- Logo Design
- Art Direction
- Naming
- Workshops
- Style Guide
Graphic design, print, and content are the building blocks of any great brand. Whether it's designing a business card or developing a brand identity, I'm passionate about creating graphics and content that truly reflect the essence of a brand. With an eye for detail and a love for all things creative, I'm always eager to bring your vision to reality.
- Graphic Design
- Print Materials
- SoMe Content
- Editorial Design
- Packaging Design
- Advertising
We live in a digital world, so a digital presence is a must. I build websites in Webflow, a system that enable you to make ongoing updates and optimisations without the need of a web developer.
- Wireframing
- Prototyping
- Figma
- Web Design
- Webflow Development
- SEO
- UX/UI-Design
- User Testing
- User Flows
- Usability Testing
- App Design
Whether hand-drawn or digital, illustrations are meant to add personality and charm to any project. I love to experiment with different styles and techniques to bring a unique touch to every project.
- 2D-Illustrations
- Graphics
- Iconography
- 2D-Animation
- UI-Animation
- Motion Design
