Kiviks Glamping

Challenge / Brief

Kiviks Camping is a traditional family campsite in South of Sweden, Österlen, that wants to attract visitors aged 25-40 who are looking for a more glamorous outdoor holiday.

Insight

The climate crisis, the pandemic and other major events in recent years have changed our travel behaviour. Instead of traveling abroad, more and more people are choosing to stay at home and are interested in Swedish travel destinations. But many have a negative and unglamorous image of camping, that it is crowded, unfresh and uncomfortable.

Solution

By combining nature and the comfort that the target group is used to, flirting with the aesthetic of the warm wineyards of Tuscany and adding a pinch of luxury, we create the overall concept "Kiviks Glamping".