Kiviks Glamping

Challenge / Brief

Kiviks Camping is a traditional family campsite in South of Sweden, Österlen, that wants to attract visitors aged 25-40 who are looking for a more glamorous outdoor holiday. Limitation: The campsite will not expand its area.

Insight

The climate crisis, the pandemic and other major events in recent years have changed our travel behaviour. Instead of traveling abroad, more and more people are choosing to stay at home and are interested in Swedish travel destinations. But many have a negative image of camping, that it is crowded, unfresh and uncomfortable.

Solution

If we can't travel to Tuscany, we take Tuscany to Sweden. Welcome to Kiviks Glamping, a luxurious camping experience in the heart of Österlen, Sweden's Tuscany. By combining nature and the comfort that the target group is used to, we create an overall concept "Kiviks Glamping", that differ from the traditional, bohemian glamping experience.