Chicca Roast

What I did:
Brand Identity
Project info:
Daily Logo Challenge

Real chic' without jitter.

Challenge / Brief

As part of the Daily Logo Challenge, the task was to create a coffee logo. Instead of making another logo with a symbol of a coffee bean or a cup. I chose to make a logo for a chicory root coffee, made from 100% roasted chicory root. Chicory root is a plant that has been used for centuries as a coffee substitute.


No more caffeine shakes or headaches. Only plain chikory root, but with the same tasteful coffee taste. The logo and brand color is inspired by the flower from the chikory root.