Chicca Roast

Chicca Roast
Daily Logo Challenge

Real chic' without jitter.

My work:
Logotype
Brand Identity
Packaging

Challenge / Brief

As part of the Daily Logo Challenge, the task was to create a coffee logo. Instead of making another logo with a symbol of a coffee bean or a cup. I chose to make a logo for a chicory root coffee, made from 100% roasted chicory root. Chicory root is a plant that has been used for centuries as a coffee substitute.

Solution

No more caffeine shakes or headaches. Only plain chikory root, but with the same tasteful coffee taste. The logo and brand color is inspired by the flower from the chikory root.