Avanza

Challenge / Brief

The stock and fund market is dominated by men. Too few women choose to invest in the stock market. It increases the already large economic gap and women become less financially independent. How can we get more women to start saving in stocks and mutual funds?

Insight

7 out of 10 women state that the economy is a reason for staying in a bad relationship. Women would need better stock market confidence and more financial freedom to afford to leave unwanted situations.

Solution

Acquiring Fuck off-capital is both a call to invest in your future self, but also a manifestation of mental self-confidence here and now. Instead of being part of the problem, Avanza can be part of the solution. Say "Fuck off" with Avanza!

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